Tips for Home Sellers
With today's changing real estate market, home sellers need to
take extra care preparing their home for a top-dollar sale. Home buyers have
more houses to choose from and will select the home that stands out from the
other houses they preview. These tips will help you attract a buyer:
1. Start at the Street
Pretend you are a prospective
buyer seeing your home for the first time. What do you see from your car? Make
your home so inviting buyers will get out of their comforting cars and walk to
your front door. Place fresh seasonal flowers, in pots or planted, along the
front walk or by your front door.
2. Make Repairs
Lubricate squeaky door hinges, fix dripping faucets, and make
sure toilets flush properly. You get used to the minor faults in your home, so
ask a friend to inspect for minor defects.
3. Exterminate
One bug or spider, dead or alive, can
cause some buyers to leave immediately.
4. Remove Clutter
Not only does a neat, organized
house feel larger and more inviting, clutter-free homes give prospective buyers
a chance to see the home’s features.
5. Deep Clean
Remove dust, spiders, and odors.
6. Depersonalize
Pack your personal mementos and
photographs. Give your buyers the opportunity to visualize their personal
effects in your home.
7. Lighten Up
During the winter months, use bulbs with
the highest wattage recommended in light fixtures. Add small table lamps for
extra lighting. If you have room on your kitchen and bathroom countertops, a
small decorative lamp adds a warm glow with a designer’s touch.
8. Wash Walls or Repaint
Fresh paint gives you the
best return on your money.
9. Clean Carpets or Replace
You may be accustomed to
the way your carpet looks, but what do buyers see? If you're selling to
first-time home buyers, they most likely won't have the money beyond the down
payment to pay for new carpeting. Move-up buyers expect perfection, even if they
want to tear it all out.
10. Consider having your pets taken care of by family or
friends
Some home buyers are allergic to pets, while others will be turned off
by pet odors. You get accustomed to your pets’ odors, but these scents drive
buyers away.
11. Understanding the real estate market.
Getting an idea of your local market conditions
makes good sense. Just like any other product getting a feel of what's hot and
what's not can help you make decisions that affect the sale of your home.
Consider your neighborhood and the features that distinguish it from others. If
you're comfortable, contact a real estate agent to discuss what the current
market environment is like.
12. Timing is everything.
Timing the decision to sell and gauging the
current market conditions could be two of the most critical decisions you make.
If you need to sell your home quickly, the less flexibility, you'll be able to
have. Conversely, if you're not in a big hurry you can sit back and wait for the
perfect buyer. Just remember the real estate market is a cyclical environment.
If it's a slow period now and you're in a position to wait it out then it might
be a good idea to wait for the next upswing.
13. Assemble a team of professionals to help
you.
While it's nice to think that you can handle
things on your own, selling a home takes specialized knowledge. It's more than
just writing up a sales agreement. Depending on what part of the country you're
in you'll either need to find a real estate attorney or a title / escrow company
to help with the legal details. As a rule of thumb, if you're east of the
Mississippi it's usually a real estate attorney. If you're west of the
Mississippi, it's a title company. Either way they'll be an indispensable part
of your home selling process. Another important partner to consider is a
reputable mortgage banker/lender. They can assist in helping you prequalify
buyer prospects. We'll talk more about qualifying prospects as you read on.
14.How to determine the fair market price of
your home.
This always seems to be a real tricky one. For
many home sellers this typically reveals itself as a major point of contention.
When trying to decide on a price guessing or basing your asking price on hearsay
or nontraditional methods immediately reduces your negotiating advantage. Basing
your price on what the house down the street sold for or what media outlets
perceives as increased market value is not the way to get a legitimate price
either. There are only two legitimate and well-recognized ways of determining a
fair market value. One way is to contact a real estate agent or broker to
provide you with a CMA otherwise known as a comparative market analysis. The
best and most accurate way of determining price comes from a full-blown
appraisal done by a professional real estate appraiser.
15. You're selling a house not a home.
While it's important to become emotionally
detached, you don't have to become a robot. After all this is your home, be
objective but don't be cold. Keep in mind that people are going to perceive your
home differently than you do. Either way remain positive and ultimately the
right person will walk through the door and buy your home.
16. Preparing your home for sale.
Today's real estate market rewards those
homeowners that place a high-value on neatness as well as cleanliness. It not
only adds value but also generally promotes a quicker and more profitable sale.
Once again the depersonalizing of your home helps your prospect with such an
emotional decision. Decluttering the inside of a home is also key to your
preparation. If necessary, rent out a small storage space and store some
household items there. Just as a side note, having a garage sale is also a great
way of getting rid of items that clutter up the house. Not only do you get rid
of the items but also you make a little money in the process.
17. Start spreading the news.
It should be understood if you're going to sell
your home and you're going to do it yourself, the easiest way to get the word
out is to put a sign in your yard. This will immediately get the attention of
anybody that happens to ride by. Naturally, this is the essence of selling on
your own. Coming up with a highlight sheet to outline the key features of your
home is a must. With the readily available use of word processing programs
putting together a simple highlight sheet is easy.
18. Knowing a few, negotiating skills will get
you a long way.
It's not necessary to become the next great
diplomat. You will want to keep in mind that it's necessary to keep your
emotions and personal feelings regarding the negotiating price of your property
in check. When discussing the selling price it's important that your
calculations and numbers are correct. This allows you to have greater
flexibility and leverage and you can negotiate from a position of strength.
19. Qualifying buyers and stopping the lookie loos.
So what's a lookie loo? A lookie loo is a
person that comes to your house and looks in everything. They look in
cabinets, closets and drawers check everything out but never make you a serious
offer. You need qualified buyers looking at your home or it's going to get very
discouraging. One of the best ways of getting qualified prospects is to have
them referred by your mortgage broker/lender. You can also take the direct
approach. If you're arranging a showing over the phone, go ahead and ask them if
they are pre-qualified. Don't be too shy when it comes to your prospects. If
you're holding an open house and someone expresses interest in your home
go-ahead and ask. Most of the time if they're pre- qualified they love to tell
you. So don't worry about asking, it's the right thing to do.
20. If all else fails go to where the realtors
hang out.
If after a while, you're not getting the
results that you were hoping for you can always go to the MLS option. This
doesn't mean that you have to list with a real estate agent or broker. As a
private party, you can list your home with your local multiple listing service.
Usually this cost a fee but by doing this you automatically expose your house to
thousands of potential prospects all over the country. The upside is that you
should be able to sell your home in short order. The obvious downside will be
that you will have to pay co-op to an agent. Only in unique situations would the
cost of co-opting be virtually impossible, due to low equity or some other
extenuating circumstance.
By
Jeanette Joy Fisher &
Alan Kirchain
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